HidnSeek: Encouraging a startup to broaden its horizon
Stephane Driussi's original idea, Drone Rescue, was a drone tracking system (drones do tend to get lost!) We prompted him to identify possible uses outside of the drone market, and we solidified his business model. We challenged him to re-think his Kickstarter campaign and, together, organized a stronger pre-campaign. As a result, the project raised 5 times its targeted amount. A trained engineer, Stephane Driussi turned into an entrepreneur: he learned to enter partnerships, manage sales, balance a budget... all while lowering costs and prioritizing more profitable activities. The project is still going strong and Stephane Driussi has now become a partner at Sogilis.